Four Questions to Ask Yourself Before Talking to a Package Designer

Clients come in all shapes and sizes -- or shall I say all walks of experience -- from the knowledgeable corporate product manager to the first time entrepreneur. The main difference in clients is that some will come to a package designer with nothing but a product and a dream while others will walk in with complete strategies. Regardless of what category you fall into, here are four questions to ask yourself before approaching a package designer.

Read our full article at Packaging Digest...

Four Things to Think About When Choosing a Typeface

Most people don’t really notice the style of lettering, or “typeface” used on a package – not consciously anyway. But deep in a typical consumer’s unconscious this critical design choice carries tremendous weight. It can be one of the biggest factors in determining the success or failure of your package design.

Read our full article at Packaging Digest...

Package Design: The Proverbial Foot in the Door

The internet has changed everything. We’re able to shop based on personality factors and hold conversations to get to know the insides of people and things rather than judging based on looks.

And that includes your product. If a consumer takes the time to research your product and company on the internet prior to the purchase, chances are they will find out more about you than you think.


Read our full article at Packaging Digest...